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ABOUT AFA

A Simple Idea – Trade Processing Designed By Traders, For Traders

In 1999, a group of professional traders and trading technologists, tired of paying too much for over-engineered, expensive and conflicted trading applications, joined together on a mission. This mission is to develop technology that simplifies an ever complex trading process for the user, levels the playing field by making trading technologies affordable to our customers, and pioneers a change in the way trades are managed on Wall Street.

AFA’s products are designed based on the concept of Integrated Order Processing (IOP)™. IOP™ simply integrates the entire front, middle and back office processes of institutional managers, hedge funds, and family offices on a single, easy to deploy and cost-effective platform. This helps clients reduce costs, time, and labor while creating manager and trader autonomy, firm reach, and improved profitability and performance.

AFA delivers IOP through IMPACT Pro™ platforms either directly or via broker/dealers to institutional money managers, hedge funds, and family offices.

Key benefits of IOP™ and IMPACT Pro™ depend on the user.

> Hedge Funds can access multiple liquidity destinations and multiple prime brokers
:: without being “locked” into a technology by their prime broker or executing broker.

> Money Managers can access ECNs and other liquidity destinations without having
:: to overpay for executions.

> Brokers can add value to their institutional clients through an easy to deploy connectivity tool

   so traders can focus on trading, and so that their businesses can
   focus on client service.

   We hope you’ll join us in a new way of thinking.

....AFA - 111 Broadway, Suite 405, New York, NY 10006 © 2004 Advanced Financial Applications, Inc. All rights reserved